Nätet har i betydande grad förändrat hur människor pratar om och rekommenderar varumärken, konstaterar en undersökning från Yahoo. Och om du har en vän, en ”Brand Advocate”, kan det vara en av dina bästa resurser.

The study revealed that post-purchase, approximately half of all Brand Advocates speak to their friends, family and even strangers about their purchases through a variety of online channels. Sixty percent of Brand Advocates believe that good brands are worth talking about versus 26 percent of non-advocates. Brand Advocates spend their time promoting a brand far more often than negating it, with approximately 90 percent writing something positive about a purchase they made.