De hårdare börsreglerna i USA har skapat en brist på unga, blivande revisorer. Därför tvingas revisionsbyråerna hitta nya vägar att nå studenter. Metoden: Bort med glättiga broschyrer. In med de anställdas egna videos från jobbet.
Deloitte & Touche asked employees to make short videos about their experiences at the company. The videos were a way ”of taking the aspects of social networking and experimenting on how you can use the new tools of today to move forward into a workplace of the future,” said Cathy Benko, chief talent officer. About 400 videos were made, and the 14 best will be posted on YouTube and used on campuses.