Överdriv inte. Gör aldrig, aldrig misstaget att låta viktig information se ut som annonser.
Så kan man sammanfatta en fallstudie som Jakob Nielsen presenterar.

Putting the answer to a typical user’s main question in big red type at the top of your homepage would guarantee high usability, right? Wrong — at least for the U.S. Census Bureau’s homepage, where 86% of users failed to find the country’s current population when it was presented in large red numbers.