Word of Mouth mot annonsering: Följ diskussionen

Womma har initierat en gruppdiskussion som ser ut att bli intressant: WOM vs. Advertising. Mark Hughes sätter tonen:

I was woken from my Madison Avenue dream with the heart paddles of my Half.com CEO, Josh Kopelman–shocking me into reality. Nobody cared about advertisers. Nobody cared about ads. Consumers only cared about being part of something amazing.