Detta är en av de saker alla kommunikatörer ”vet” men kan ha svårt att trovärdigt visa för ledningen. Men det går visst att koppla utveckling till graden av engagemang hos medarbetarna:

ISR, a Chicago-based HR research and consulting firm, conducted a study of over 664,000 employees from 71 companies around the world. Most dramatic among its findings was the almost 52 percent difference in one-year performance improvement in operating income between companies with highly engaged employees as compared to those companies with low engagement scores. High engagement companies improved 19.2 percent while low engagement companies declined 32.7 percent in operating income over the study period.